Franco Greco

Biography

Franco Greco is a seasoned mortgage industry leader with over a decade of experience driving growth and team development at NewDay USA. After joining the company in 2013 as an Account Executive following his graduation from Salisbury University, where he was a varsity athlete and majored in History with a minor in Sales and Marketing, Franco quickly rose through the ranks. By 2016, he was promoted to Vice President of VA Home Loan Origination, where he developed NewDay USA’s Management Leadership Program to identify the next generation of leaders.

In his current role as Chief Revenue Officer, Franco leads the company’s recruiting efforts, helping grow the team from 200 to over 600 employees, while building key partnerships with universities. He is an alumnus of the CXEA Customer Service Academy with the DiJulius Group, and in 2023, he was named Customer Service Executive of the Year by John DiJulius.

Franco has overseen the implementation of new CRM systems, transitioned to new products, and spearheaded leadership structures that have resulted in significant loan volume increases. He is passionate about mentoring future leaders, building high-performing teams, and delivering tailored mortgage solutions to veterans and their families.

Franco is also a devoted husband to his wife Jenna and a proud father to their two children, Frankie and Mila.